Silk Wants Consumers To Drink Their Snacks

Some people prefer to drink their calories, but I am not one of them. It didn't stop me from enjoying this ad for Nutchello, a dark chocolate, walnut beverage that's less than 90 calories.

"You Time" plays like a cheesy high-end perfume or fashion ad. A breathy voiceover says outlandish lines like "slip down into a silky blanket fort of dark chocolate walnut possibility," then a breathy female voiceover responds, "Nutchello." This banter goes on for 30 seconds, coupled with weird imagery like a walnut inside a flower, fiery almonds entering the Earth's atmosphere and a butterfly with a message. Fallon created the campaign.

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