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Exterion To Unveil TfL As A Programmatic Media Owner That Can Rival Facebook
- The Drum, Tuesday, October 11, 2016 8:19 AM
Rather than compete with other traditional out-of-home (OOH) players like JCDecaux, Exterion Media will push Transport for London (TFL) as a media owner to rival the likes of ITV and Facebook following its revamped commercial raison d'être. Key to realising this ambition is its planned programmatic offering – dubbed Exterion Saxon – an offering it hopes to bring to market in 2017.
