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Jamie Oliver Pens Recipe Deal With Amazon's Alexa

  • Campaign, Tuesday, October 11, 2016 8:16 AM

The Jamie Oliver Group has cooked up a new skill for Amazon's Alexa assistant, making it easier to find recipes using voice commands. The brand, in conjunction with AKQA, has launched the new skill to coincide with the UK launch of the Amazon Echo, the smart speaker that operates with Alexa. Skills are akin to an app on a smartphone.

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