The Internet of Things may be coming to a bar near you.
In the latest twist in IoT gadgetry, the Absout Company’s Malibu brand is introducing ‘Coco-nect’ cups, which send signals to bar staff when a fresh drink is required.
The connected-drinks system uses Wi-Fi and RFID technologies with the coconut-shaped cups.
When a fresh drink is desired, the consumer twists the bottom of the cup, which send a drink order to the bar, including the consumer’s location.
The target market is clubs and festivals with the intent of shortening or eliminating bar queues by automating the ordering of drink refills from the dancefloor.
When the order is received, a signal is sent back to the cup, changing the color of a light on the bottom of the cup, letting the partygoer know the drink is in progress.
After the drink is made, the bartender or whoever may deliver the drink uses a mobile app helps find he customer. When the drink is near, the light on the bottom of the cup starts flashing, highlighting the drink’s final destination.
“Our Coco-connect cups will mean they never need to miss a single moment of fun again,” said Hedda Helgesen, global marketing brand manager of Malibu.
This is not the first Internet of Things innovation of the Absolut Group and the Internet of Things agency SharpEnd, as I wrote about here a while back (Malibu Rum Launches Connected Bottles To Deliver Consumer Content).
Malibu Rum and its agency outfitted 40,000 bottles of Malibu rum with NFC tags that trigger various consumer engagements, such as instant-win competitions, bar locators, drink recipes and user-generated content.
Malibu already tested the connected cups in pilots before deciding to roll it out at a larger scale.
If nothing else, Absolut and its agency will learn a lot about consumer behavior in relation to new, connected services.