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Half Of Asos Sales Are Mobile, And More Is Yet To Come

Asos saw more than half its orders come through mobile devices for the first time in the six months to the 31 August as its focus on making the mobile experience cleaner and faster helped boost conversion. Mobile also accounts for 69% of its overall traffic to the online retailer, with the UK market  "comfortably ahead" of that figure.

Read the whole story at Marketing Week »

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