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Canon Chooses VCCP As Its First Integrated European Agency

  • The Drum, Friday, October 21, 2016 8:33 AM

Canon has picked VCCP to spearhead its marketing shift from product-focused strategies to a customer-centric model. The brand describes the brief as an "integrated" one that will see its new agency manage its above-the-line, PR, social, retail, CRM and creative and brand partnerships.

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