Around the Net

Why River Island Is Backing Snapchat, 'A Phenomenon With Momentum'

  • The Drum, Friday, October 28, 2016 6:27 AM

Snapchat is “a phenomenon with momentum” while “Pinterest is less intuitive” to the needs of fast-fashion brands, according to the customer director at River Island following experiments with its media mix over the past two years. The retailer is in what, until lately, has been the rare position of having a strong in-house creative and marketing team.

Read the whole story at The Drum »

Next story loading loading..