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Mobile Driving Up Christmas Purchases, One In Five Will Be Digital This Year

During the core holiday shopping period of November and December 2016, UK retail ecommerce sales will reach an estimated GBP16.90 billion ($28.83 billion) and 20.3% of all holiday season retail sales, up from GBP14.65 billion ($22.39 billion) and 17.8% last year. The increasing shift to smartphone buying in the UK will contribute to the ecommerce uptick during the Christmas period. 

Read the whole story at eMarketer »

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