BIZ DEV: The VIA Agency Named AOR For CertainTeed

The VIA Agency was named first agency of record for CertainTeed, a brand of exterior and interior building products and a subsidiary of Saint-Gobain. Pile and Company handled the pitch. CertainTeed will work with VIA to target consumers directly to educate them on the benefits of its building materials. VIA teamed up with Zeno Group in this pitch. New work is slated for early 2017.

"Our goal was to find an agency that would increase visibility for our brand and help us reach consumers so that they will identify us as a company with a 110-year legacy in high-quality building products," said Mara Villanueva-Heras, vice president of corporate marketing at CertainTeed.

CertainTeed spent $600,000 on measured media in 2015, according to Kantar Media.



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