Barker was named the agency of record for Legendary Restaurant Brands, parent company to Bennigan's, Bennigan's On The Fly, and Steak and Ale restaurants. The account was awarded after a review that
included several undisclosed Dallas-based agencies. Work was previously handled in-house. The agency will handle strategy, creative, promotions, product innovation, social media, franchise
development, and media planning and buying duties. Work for Legendary Restaurant Brands began on November 1 .
"Bennigan's and Steak and Ale are legendary brands that are relevant, iconic and
positioned for accelerated growth," said Paul Mangiamele, chairman and CEO of Legendary Restaurant Brands. "Barker is the ideal partner for us, bringing street-smart strategy and creativity to support
our nearly 200 global franchisees. All of us are very keen to launch our new strategic alliance."