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WPP Calls An End To Brexit Shock With Upward Revision

WPP, has called an end to the Brexit shock and upgraded its forecast for the industry. The world’s largest marketing services company, which manages more than $100bn (GBP79bn) a year in advertising spend through its Group M media arm, said it was surprised to be upping its forecasts for ad spending in 2016 and 2017, describing the short-term impact of the Brexit vote as negligible.

Read the whole story at The Guardian »

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