Around the Net
Lidl Lets Customers Tweet To Reduce Prices
- Marketing Week, Monday, November 21, 2016 6:35 AM
Launching today, Lidl will begin crowdsourcing the prices of select Christmas products in what it is calling an industry first. The Twitter-based strategy means that the more a customer tweets about a featured Lidl product, the lower its final price will become. The Lidl "Social Price Drop" will start with Christmas lobster, which has a starting price of GBP5.99.
