Amidst cries that "email is dead," a new study from marketing platform Fluent reveals how integral email is to Americans' lives.
In the company’s second annual Inbox Report, Fluent polled almost 2,000 Americans on their attitudes toward email and email marketing. The results suggest that email isn’t just prevalent today, but will continue to be so in five years from today.
In 2021, three in five Americans expect to use their email accounts in the same manner that they do today, according to Fluent’s report. The remainder of the respondents were evenly split between believing they would use less email in five years and those who believe they will utilize their inboxes even more at the beginning of the 2020s.
Email is pervasive in the United States, and Fluent’s study pinpoints how often users are checking their inboxes. Nearly a quarter of consumers utilize notifications to check their email as soon as it arrives in their inbox, while 25% of Americans assert they check their email "many times a day." Only 15% of respondents don’t check their email every single day of the year, according to the study.
Smartphone users check their emails significantly more than those who rely on alternative devices. Seventy-three percent of smartphone users check their emails more than once a day -- a difference of 19% compared to those who check their emails by tablet or desktop.
In fact, email is such a constant in the United States that 40% of respondents assert that they check their email as soon as they wake up in the morning.
This is actually a conservative estimate compared to a recent email study by Adobe that highlighted how 57% of Americans check their email in bed. Almost 80% of respondents in Adobe’s report also stated that they check their email while on vacation, again indicating how pervasive email is in the day-to-day life of an American.