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Diageo Backs Programmatic With New Hire

  • Campaign, Monday, November 28, 2016 6:17 AM

Drinks giant Diageo has signalled its belief in the importance of programmatic by hiring its first executive to head up the format, Nestle digital marketer Gawain Owen. Owen has been with Nestle for four years, and has been in a programmatic-specific role since January. Before this he was a direct-response media manager, and then UK digital lead.

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