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FMCGs Move Away From Discounting To Brand Building

FMCG brands in the UK are increasingly shunning price promotions in favour of focusing on brand building through advertising, IRI data has suggested. The study, which looks into the use of promotions by FMCG manufacturers and retailers across Europe, highlights a drop in the proportion of volume sales of FMCG products that were sold on promotion in the UK in the latest year.

Read the whole story at Marketing Week »

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