financial services

PayPal Partners With Celebrity Designer

PayPal has enlisted celebrity designer Jonathan Adler to create six custom digital holiday cards for gift giving. 

A recent PayPal study found that money is the number one gift Americans want this holiday season, and 62% wish they could ask for cash instead of traditional holiday presents. But 63% of Americans say they don’t want to give cash because it is too “impersonal.” 

The new cards — which aim to bring more style and personalization to the gift of money — will accompany PayPal’s newly updated person-to-person “P2P” gift function. During the month of December alone, PayPal expects to see more than 17 million P2P payments — with gifting being one of the most popular reasons for sending money. 

The cards range from holiday greetings and thank you cards to generic gift giving. PayPal’s P2P gifting experience is available in 17 countries. Americans and Canadians will see designs created by Adler, and consumers other countries will enjoy designs created specifically for their markets.

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The study was commissioned by PayPal and conducted online by independent research company Kossi Research in October 2016. The study polled 1,000 Americans planning to celebrate the holidays this season.

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