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The Lad Bible Launches Branded Entertainment Agency

  • Campaign, Thursday, December 15, 2016 7:09 AM

The Lad Bible group has launched a "branded entertainment" agency called Joyride to help brands reach its portfolio of sites, including the Sport Bible and Pretty52. The publisher has poached Ian Richardson from Vice Media to run Joyride. Richardson was formerly UK head of Virtue, one of several Vice Media agencies.

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