• by Jess Nelson , December 16, 2016

Springbot, an ecommerce marketing platform, announced a $10 million Series B funding round on Thursday for continued product development.

The funding is led by Harbert Growth Partners, an affiliate of Harbert Management Corporation, and includes participation from existing investors Tech Operators and TTV Capital. Wayne Hunter, managing partner of Harbert Growth Partners, will join Springbot’s board of directors.

Springbot is a cloud-based marketing service for small- to medium-sized businesses, primarily targeting the retail industry. The marketing platform provides a slew of cross-channel marketing services, including marketing automation and analytics across social media, email marketing, and a company’s own Web site.

The company also provides integrations with Magento and Shopify, popular online storefronts for SMB merchants. 

With the added financing, Springbot plans to expand its sales and marketing team while investigating new strategic partnerships. The Atlanta-based company also plans to hire more staff at its headquarters. 

On the product development side, Springbot plans to develop and launch a marketing co-op so its customers can expand their marketing reach. Marketing optimization and more advancement in analytics are also on the drawing board.

The Series B financing caps off an eventful year for Springbot. The company introduced a handful of new marketing features including introducing unique coupon codes for segmented digital promotions, Web and social retargeting ads, and an automated email marketing tool that personalizes messages based on consumer behavior.