The major U.S. ad trade associations Tuesday evening jointly submitted a petition to the Federal Communications Commission (FCC) to reconsider its order mandating opt-in privacy requirements by Internet service
providers.
The petition -- which was submitted jointly by the Association of National Advertisers, the American Association of Advertising Agencies, the American Advertising
Federation, the Data & Marketing Association, the Interactive Advertising Bureau, and the Network Advertising Initiative -- contends that the FCC’s order “imposes sweeping and onerous
requirements” for utilizing data on consumer Internet and digital media usage and “violates First Amendment protections of commercial speech.”
The petition argues that the order
is also unnecessary, because the industry has already implemented its own privacy self-regulatory programs providing “necessary consumer transparency, notice and choice for interest-based
advertising.”