VaynerMedia's Gary Vaynerchuk is buying women's lifestyle media company PureWow.
Business Insider calls the deal “the latest sign of the convergence of publishers and digital
advertisers.” Per the acquisition, “PureWow will become the cornerstone of a new portfolio of media companies, that will pair with Vaynerchuk's digital marketing
agency.” Once merged, “the companies will form an online publisher with in-house advertising and marketing expertise.”
Read the whole story at Business Insider »
