
I had no idea
Land O' Lakes is a
farmer-owned co-op until watching this spot, created by T
he Martin Agency. The
60-second ad meshes footage from a
typical farmer's day with lines recited from Amelia E. Barr's poem, "The Farmer."
A farmer's day begins at dawn, with feeding animals, tending to crops and seeding, and ends at dusk.
"The
farmer’s trade is one of worth;
He's partner with the sky and earth,
He’s partner with the sun and rain,
And no man loses for his gain;
And
men may rise, or men may fall,
But the farmer he must feed them all."
The ad ran throughout several College Bowl games and will run online through the end of January.
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