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Gen Z Consumers Are Digital, But Impressed By Traditional Formats

  • Warc, Tuesday, January 10, 2017 8:02 AM

Gen Z consumers may be more focused on digital media consumption than their elders, but new research indicates they are consistently more positive about traditional media ad formats than standard digital alternatives. This finding is contained in the latest AdReaction study from Kantar Millward Brown, based on surveys of more than 23,000 16- to-49-year-olds across 39 countries.

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