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John Lewis Concedes Its Christmas Ads Are No Longer 'Groundbreaking'

\Despite being "thrilled" with the performance of its Buster the Boxer Christmas ad this year, John Lewis conceded that its festive ads are "no long as groundbreaking" and says it could switch up its approach in 2017. John Lewis posted a 2.7% rise in like-for-like sales over the six-week period to 31 December.

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