Dan Beder Joins A&G As Boston Managing Director

Allen & Gerritsen (A&G) is naming Dan Beder as managing director, Boston.

He will oversee the agency's business leadership, brand strategy, analytics and project management departments.

In addition, he will serve "hand-in-hand" with A&G's creative, innovation, media and PR teams.

Beder, who will report to CEO Andrew Graff, was previously executive vice president and managing director at Isobar. He has held executive-level leadership roles at agencies including Digitas, Modem Media and D’Arcy.

Beder also brings client-side expertise to A&G from his tenure at the e-commerce retailer SmartBargains, where he was the vice president of marketing.

He has experience working with brands such as General Motors, Citibank, 3Com, AT&T, 3M, Tyco Toys, Compaq, Motorola, adidas, The Home Depot and Procter & Gamble. 

Beder replaces A&G veteran Scott Sneath who is moving to the agency’s new consultancy practice. 

 “He’s worked with some of the world’s leading brands, and has a rare skill set--he’s an integrated strategic marketer who emphasizes the intersection of data analytics, digital expertise and business outcomes," says Graff. 




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