Allen & Gerritsen (A&G) is naming Dan Beder as managing director, Boston.
He will oversee the agency's business leadership, brand strategy, analytics and project management departments.
In addition, he will serve "hand-in-hand" with A&G's creative, innovation, media and PR teams.
Beder, who will report to CEO Andrew Graff, was previously executive vice president and managing director at Isobar. He has held executive-level leadership roles at agencies including Digitas, Modem Media and D’Arcy.
Beder also brings client-side expertise to A&G from his tenure at the e-commerce retailer SmartBargains, where he was the vice president of marketing.
He has experience working with brands such as General Motors, Citibank, 3Com, AT&T, 3M, Tyco Toys, Compaq, Motorola, adidas, The Home Depot and Procter & Gamble.
Beder replaces A&G veteran Scott Sneath who is moving to the agency’s new consultancy practice.
“He’s worked with some of the world’s leading brands, and has a rare skill set--he’s an integrated strategic marketer who emphasizes the intersection of data analytics, digital expertise and business outcomes," says Graff.