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UKTV And Channel 4 Sign Billion-Pound Ad Sales Deal
- Campaign, Wednesday, January 18, 2017 8:54 AM
Industry insiders estimate that UKTV now generates around GBP225m a year in ad sales, making the extension worth at least GBP1.1bn and potentially significantly more, depending on the length of the deal. 4 Sales, the ad sales arm of Channel 4, will continue to act as the sales agency for all UKTV inventory, including UKTV Play, until "well into the next decade."
