• by Amy Corr  @MediaPostOTL, January 20, 2017

McCann named Kris Shaffer executive vice president, chief strategy officer of McCann Detroit and Veda Partalo as executive vice president, head of brand strategy for McCann New York.

Shaffer most recently served as executive vice president, global chief strategy officer of Hudson Rouge in Detroit and New York, where she led the business and communication strategy across markets in the U.S., Canada, China and the Middle East. Prior to that, she was executive vice president, chief strategy officer, at Blue Hive Shanghai. She also held senior strategy roles at Team Detroit and Young & Rubicam.

Partalo most recently ran advertising strategy at United, a branding startup with a focus on tech brands. Before that, she led strategy on multiple brands at Droga5 and also held senior positions at Fallon and 72andSunny. Partalo worked on brands including American Express, Adidas, Porsche and Cadillac.

"One of the biggest compliments you get in this business is when amazingly talented people want to come work with you," said Steve Zaroff, chief strategy officer, McCann North America. "We're delighted that Kris and Veda have joined McCann, bringing fresh perspective and energy to our strategic leadership teams in Detroit and New York."