Viewers watch the majority of the ad not knowing what's being advertised. I was actually interested in why this woman was wanted by the police, what her crime was and whether she'd escape.
The ad begins with the brunette mystery woman entering a diner. The waitress gives her a shady look, as she's watching the news report about a woman on the run.
Entering the bathroom, the brunette is actually a long-haired blonde, but not for long. Eyeing Kohler's "Composed" faucet, the woman gives herself a pixie cut and walks right out of the diner, swarming with cops, with the faucet in her bag. Who knew faucets could be so exciting?
DDB Chicago created the campaign.