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Try Adding Some Personalisation To Your Automation

So you'd like to inform your entire email list of a sale, but this is something that you do on a weekly basis. It's automatic, but it works. You either have free shipping promotions, 15% off deals, or other campaigns. Try honing a list of emails that are completely personalised to either what your customers have browsed, or bought in the past -- depending on your type of business.

Read the whole story at Huffington Post »

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