• by Philip Rosenstein , January 23, 2017

Audience data company Eyeota has partnered with Pacific Data Partners to provide B2B audience data to clients.

Pacific Data Partners is providing Eyeota clients with over 700 distinct data sets containing more than 50 billion records.

New data sets will include information from technology and data companies, data bureaus, local, state and federal government agencies across the globe.

“Pacific Data Partners provides additional reach and a variety of B2B data assets for activation in marketing, sales and analytics,” stated Kevin Tan, CEO and managing director of the Americas at Eyeota.

“From a data perspective, B2B marketing has not yet reached its full potential. Understanding who your business customers are and being able to have a personalized conversation has been hampered by the lack of interconnected data,” stated Pieter De Temmerman, CEO at Pacific Data Partners.