• by Amy Corr , January 25, 2017

The Woo launched a TV campaign in India for the Israel Ministry of Tourism that positions a visit to the country as more than just a typical vacation. Visitors to Israel leave as changed people, taking a journey filled with unforgettable sights and experiences.

The country was already on my list of places to visit -- and after watching this ad, it's jumped a few spots closer to the top.

"Here, you'll find a true crossroads of the world, where people come to learn, laugh, connect and immerse themselves in a country with thousands of years of recommendations," says the ad, seen here.