So far, only two Super Bowl ads have made me laugh out loud:
Skittles and
Kia Niro, which launched its full game Super Bowl ad today.
"Hero's Journey" is a 60-second spot, running in the third quarter, starring Melissa McCarthy as an eco do-gooder. She wants to
save everything. And when she gets a call, McCarthy and her Niro come running.
Set to Bonnie Tyler's "Holding Out For A Hero," McCarthy's first save is whales, although a breaching one propels
her into the boat she just left. She is also a tree-hugger, until the tree she's holding is chopped down. Next come the ice caps and rhinos. The ice cap splits in two and the rhino doesn't look like he needs saving.
"It's hard to be an eco-warrior, but it's easy to
drive like one," closes the ad, created by David&Goliath.
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