BIZ DEV: GEM Advertising Named AOR For Griffin Health

New Haven, CT-based GEM Advertising was named agency of record for Griffin Health, a 160-bed hospital serving more than 130,000 residents of Lower Naugatuck Valley in Connecticut.

The agency will create a marketing campaign to increase the hospital's visibility. Work will include media planning (traditional and digital media), website redesign, social media marketing and public relations duties. The agency will also promote specific areas of service offered at the hospital.

"Here at GEM, we are thrilled to be in the position to both clarify and sharpen the Griffin Health brand," said Chris Bartlett, CEO of GEM Advertising. "With their philosophy of advocating for preventative healthcare and treating the patient first regardless of their clinical diagnosis, Griffin Health represents both a leading position and the highest of quality standards in the healthcare field right now."



Next story loading loading..