Industry veteran Matt Britton is joining Crowdtap as CEO to help the marketing tech company evolve in today's landscape. He will oversee the development of Crowdtap’s products and offering, strengthen brand and client relationships, as well as help with the recruitment of top talent and drive thought leadership for the company.
Former CEO Sean Foster has moved on to pursue other opportunities.
For the past 14 years, Britton served as CEO - and briefly chairman - at MRY (formerly Mr Youth), a digital and social media marketing services agency that he founded in 2002. In 2011, MRY was acquired by LBi International (which would later join Publicis Groupe). Britton subsequently left the company after the acquisition, but decided to step back into the game after this particular position came about at an "opportune time," he says.
He is a familiar face at the 85-person agency. Britton is a founding member of the shop, which was incubated out of MRY in 2009 and subsequently spun out into its own entity.
"We started Crowdtap because we saw a shift happening in the industry back in the early days of social media and witnessed technology's seismic impact on the industry," says Britton. "We see the same changes continuing today, just on a much larger scale impacting everything from research & development to broadcast television. In addition, the power of reach has decidedly shifted from Publishers to Individuals, a trend that Crowdtap is perfectly positioned to leverage."
The Crowdtap platform combines community and technology to generate brand research, authentic peer recommendations and brand storytelling at scale for clients such as General Mills, Heineken, Kraft Foods, P&G, Verizon, Walmart and Yum Brands.