In "Sourcing," Green Mountain brings viewers to Colombia to see how and where fair trade coffee is grown. When a farmer is paid a fair price, he's able to reinvest back into his community. And the rest of us get great coffee, so it's a win-win.
"Roasting" brings consumers to Vermont, where a Green Mountain roaster tests and tastes different flavors. Where do weekend taste-testers apply? Havas New York created the campaign.