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Ella's Kitchen Founder Says Ethical Brands Are Best Placed To Survive

In the current political climate, there is an urgent need for businesses to carefully define and execute their brand values. The vocal reactions of various brands to the presidency of Donald Trump in the US, and campaigns such as Stop Funding Hate in the UK, suggest that values and ethics can help businesses to navigate their way through turbulent times.

Read the whole story at Marketing Week »

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