Around the Net
AO To Sponsor 'Britain's Got Talent'
- Campaign, Wednesday, March 8, 2017 6:22 AM
The exclusive deal for the show's 11th season includes on-air and mobile companion app sponsorship plus multiplatform activation over the show's audition stages, and live shows including multiple digital assets. The licensing package will see brand new creative, "The AO.com green room." AO.com’s media agency, MediaCom North, struck the deal.
