Merkle Doubles Down On Media, Taps Strategy Vet Kuehn As Chief Media Officer

Merkle, a leading data and technology-driven marketing agency that was acquired by Dentsu Aegis Network last year, has tapped a highly regarded media strategist for its top media role, naming Coleen Kuehn Chief Media Officer.

Kuehn, who has held key roles on the client (American Express, Coca-Cola) and agency (WPP, Havas, Publicis), most recently was president of client leadership at Publicis’ Mediavest | Spark unit.

In her new role at Merkle, Kuehn will be responsible for the agency’s media portfolio across, search, display, social and other “performance media, as well as overseeing communications strategy for clients.



Next story loading loading..