• by Larissa Faw , March 16, 2017

The Greater Wildwoods Tourism Improvement & Development Authority (GWTIDA) has apponted Boston-based ad agency Fuseideas as their AOR following a competitive review.  

The family vacation destination at the Jersey Shore features five-mile-long, white-sand beaches and attracts more than nine million visitors annually. The tourism board previously worked with Signature Communications for the last 17 years.

"At the end of each 5-year contract period, we are mandated to go out for public proposal," says John Siciliano, executive director/CFO, GWTIDA. "There were ten agencies submitting proposals and after a thorough process we felt that Fuseideas was best positioned to take our creative in a fresh new direction at this time.”

Fuseideas landed its account in part due to its experience in building travel and destination brands, including Visit Big Sky Montana, Tourism Santa Fe and San Francisco International Airport.

The account scope includes creative, media, strategy and planning duties. An advertising campaign will be aimed at a vast visitor base - from Millennials to multigenerational vacationers - through broadcast, digital, print, out-of-home, SEM and social in time for the 2017 beach-going season.

GWTIDA projects spending $850,000 on advertising in 2017, consistent with 2016, according to its financial records. Visitor spending in the area grew 4.9% in 2015, reaching $1.5 billion.

The GWTIDA was formed in July 1993 to consolidate the tourism economy of the three municipalities: the Borough of Wildwood Crest, the City of Wildwood and the City of North Wildwood. It’s also the operations and marketing arm of the New Jersey Sports and Exposition Authority (NJSEA), owner of the Wildwoods Convention Center.