Around the Net
Marketers Are Not Fully Confident In Their Mastery Of Mobile
- Marketing Tech News, Friday, March 17, 2017 9:23 AM
Good news: marketers have definitely understood the importance of mobile in their campaigns. Bad news: they're not confident about getting the most out of it. That was the verdict from a study issued by the Mobile Marketing Association and RadiumOne. Six in 10 (61%) said they were not fully confident in their ability to find new profitable customers on mobile.
