Considering how many videos are on YouTube, it seems very likely you’ll always be able to find something offensive there. Considering how many users there — 180 million in the
U.S. — and how much they consume, it’s impossible not to offend at least some of them.
So, to me, it’s surprising that YouTube has copped to hiding LGBTQ videos in
its “restricted mode.”
Not because those subjects, or those people are offensive, but because of YouTube’s volume. But because I wonder how YouTube finds a gay, lesbian,
bisexual, transgender or questioning video among all the others, and then how does it decide some can play to the masses and some cannot?
And who at YouTube is crazy enough to be the judge and
jury?
Good questions. I’d hate that job.
That became an issue over the weekend, possibly started by YouTuber Rowan Ellis, who spilled the beans on the
restricted mode in video she posted March 16. In it, she asserts YouTube is restricting “a helluva lot” of LGBT videos, and says more than 40 of her own have been put into the restricted
category.
So far about 23,000 people have seen her video about it, titled “YouTube is Anti-LGBT?” Its impact is wider than
that.
Over the weekend, YouTube attempted to explain:
“The intention of restricted mode is to filter out mature content, YouTube explained, “ to
“filter out mature content for the tiny subset of users who want a more limited experience ... “LGBTQ+ videos are available in restricted mode, but videos that discuss more sensitive
issues may not be. We regret any confusion this has caused and are looking into your concerns.”
Tyler Oakley, with 8 million subscribers and one of the better brand names on
YouTube, complained that one of his videos was also flagged.
I think many Americans expect mass media to make judgments about what the masses should find acceptable.
That’s a tricky job in a rapidly changing and quite divided world.
All kinds of material out there are offensive to some, even as it is totally non-offensive to
others. But it’s fair to say that attitudes in this world do not change as quickly as we’d like to think, even on subjects that would seem rather settled, like global warming, corporal
punishment, racial equality, or very, very broadly, tolerance.
YouTube is the hub of user-generated content; the caveat emptor is obvious and implied. Users and advertisers must know
that, and YouTube must be used to the heat.
This week, it is being criticized for what it has restricted; a little more than a month ago, it was being criticized for allowing material from
PewDiePie that was plainly anti-Semitic.
For advertisers afraid of that potentially volatile atmosphere, the option is to stay away.
pj@mediapost.com