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Adobe's Now An Ad-Tech Company

Adobe acquired TubeMogul for $540 million in December. Now looking like an ad-tech firm, Adobe launched a platform called Advertising Cloud that it said will allow its customers to manage and buy its digital and TV ads. "The Adobe Advertising Cloud includes three components: Search, TubeMogul's demand-side platform, and what Adobe calls 'dynamic creative optimization,' which lets marketers change and test what their ads look like, depending on their performance. The Advertising Cloud will also integrate with other existing products that marketers use, such as Adobe Analytics," Business Insider reported.

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