Former J. Walter Thompson Asia Pacific CEO has joined global brand and marketing consultancy Prophet as a partner.
Doctoroff, well known as an authority Chinese consumers—he’s written two books on the subject and speaks Mandarin Chinese--was with JWT for two decades before departing last June. He was based in Asia during most of his time at the WPP network.
Doctoroff will now split his time between Prophet offices in the U.S. and China, working with both local Chinese companies and multinational brands.
Jay Milliken, senior partner and head of Prophet’s Asian region said that Doctoroff’s expertise would “add enormous value to our clients as they look to increase their relevance in Asia. Tom’s specific knowledge of Chinese brands and consumers will be a critical part of Prophet’s continued expansion in the region.”