What's old is new again for
Xerox as it
reimagines an ad from 40 years ago.
The new ad, by Young & Rubicam New York resurrects "Brother Dominic," who first
appeared in a Super Bowl commercial, seen here. Technology was quite different back then, and Brother Dominic impressed his elder monks with the ability to copy manuscripts fast and easily. His ace in
the hole is a Xerox copy machine that takes care of the heavy lifting.
The latest Brother Dominic ad has the monk taking on a difficult task. Not
only does he need to make hundreds of copies of a manuscript, he must also translate it into multiple languages and individually customize it for different brothers and sisters. Brother Dominic does
all of this with ease, making content sharable on tablets, mobile phones -- and, my favorite, copying the transcript onto a coffee mug.