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Own-Label Surge In Demand Predicted For Supermarkets

Food price increases are likely to prompt British shoppers to buy supermarket "own label" brands, according to Marketing Week. It quotes research that nearly a half of shoppers say they will start buying own-label products if their shopping bill rises 3% or more. Over the past three months, nearly two in three Tesco shoppers have revealed they bought its own-label food.

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