News Corp has a new chief of digital advertising solutions. Jesse Angelo, CEO and publisher of the
New York Post, has been tapped to oversee a new advertising platform to give brands
access to “large, high-quality audience of potential customers in a trusted environment,” according to the company.
Angelo will lead the platform’s development and launch. He
will also continue to serve his current roles at the New York Post.
The ad platform is designed to sell inventory across News Corp’s brands, including The Wall
Street Journal, MarketWatch, Barron’s, Mansion Global, the New York Post, News America Marketing, Checkout 51 andrealtor.com. The goal of
the platform is to connect digital assets across News Corp’s business units to offer advertisers a “one-stop-shopping” opportunity.
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The platform will launch in the
U.S. market later this year.
Each of News Corp’s businesses will continue operating their independent ad sales operations. The new platform will be offered as an additional
promotional opportunity.
Angelo will report to News Corp CEO Robert Thomson. Angelo is a familiar face to the Murdoch family and a rising figure within the News Corp ranks. Thomson
called him the "ideal evangelist" for the ad community.
Thomson stated the new platform is inspired by News Connect, an ad platform created at News Corp Australia in 2015,
which combines audiences and data from different News Corp publications and businesses to provide brands with reach and engagement.
Thomson added: “With brands searching for
trusted and transparent platforms to reach high-quality, engaged audiences, this is the perfect moment to launch an alternative to the digital platforms that have arbitraged ambiguity and compromised
the integrity of advertising.”