Channel 4 has begun the process of looking for a sponsor for the UK's most popular show, "The Great British Bake Off." The Guardian
reports that pressure is on the broadcaster to earn
more than the GBP25m a year it has paid to win the show from the BBC. The paper reports that bidding for the main sponsorship rights is expected to start at around GBP8m per year.
Read the whole story at The Guardian »