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Email Drops Off The Chart For Loyalty Messaging

Although the research is US-based, EU email marketers may be alarmed by research in eMarketer which shows a marked contrast over attitudes to email. Despite around a quarter of respondent giving email the thumbs up for receiving loyalty information in 2016, it drops off the entire chart for 2017 as push notifications and chat bot virtual agents gain a little more traction.

Read the whole story at eMarketer »

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