• by Tanya Gazdik , May 8, 2017

Amazon is joining a handful of other brands as one of the partners with Tough Mudder, an active lifestyle brand and media company.

Amazon will be the “official online retailer” for Tough Mudder’s 2017 events season. The agreement will include health, training and wellness content produced by Tough Mudder, an Amazon.com/ToughMudder storefront and on-site event presence at Tough Mudder’s North American events in 2017. 

Amazon.com/ToughMudder will provide customers with training content, workout videos and guides featuring Tough Mudder’s fitness and active lifestyle experts, nutrition information and post-training and recovery content. Tough Mudder will debut three videos on Amazon.com/ToughMudder, including exclusive content highlighting Tough Mudder’s competitive series and obstacle innovation. 

Integrated into the storefront will be a curated collection of products designed to aid consumers throughout their physical training, fitness and recovery journey. Products from Tough Mudder’s family of health and wellness partners include Nexcare and Vega.

Other brands partnering with Tough Mudder include Merrell, which returns for the second year as the company's exclusive presenting partner for the Tough Mudder and Tough Mudder Half event series. Merrell joins the returning roster of companies including Jeep, Bosch, Fisherman’s Friend, Kingstone Press, Käserei Loose and Olympus. New partners this year include Aflac, For Goodness Shakes, Lucozade Sport, Head & Shoulders, Trek and L'Oréal Men Expert.