In a bid to bolster its Amazon ecommerce know-how, WPP digital agency POSSIBLE has acquired a leading specialist in the field--Marketplace Ignition, which advises clients on how to grow their business on Amazon and other online marketplaces. Terms weren’t disclosed.
Founded in 2011, the firm consults on all aspects of e-commerce from sales strategy and merchandise selection to dynamic pricing and promotion strategy. It uses data-driven research and analysis to assist clients with growth strategy.
The firm claims to work with more than 400 brands—including Hallmark Cards, Lifetime Brands and Reynolds Consumer Products—helping them develop their ecommerce efforts on Amazon.
Those efforts currently represent more than 2 million unique products and more than $2 billion in annual retail sales, per WPP. Amazon reported total net sales last year of $136 billion.
“The potential for brands and retailers on Amazon is enormous, but they need a holistic strategy to succeed,” stated Shane Atchison, global CEO of POSSIBLE. “Our clients are increasingly asking us for Amazon expertise and for POSSIBLE to be that one agency to help them solve for all things Amazon. Marketplace Ignition has built a leading consultancy with tremendous expertise and relationships with Amazon."
The company will operate under the name Marketplace Ignition, A POSSIBLE Commerce Agency and will be led by current CEO and founder, Eric Heller.
Heller stated: “Category leadership on Amazon takes dedication, operational excellence and a deep understanding of how data drives sales and market share. Both Marketplace Ignition and POSSIBLE have data in our DNA. I’m excited for what we will do together to deliver more value to brands and Amazon customers.”