• by Amy Corr  @MediaPostOTL, May 17, 2017

The Volkswagen Atlas is the brand's first family-sized SUV built in America, so it's only fitting that Paul Simon's "America" is the tune played throughout a 90-second spot from Deutsch.

Three generations of a family take a road trip to honor the recently departed family patriarch. Starting in New York, the family makes their way west, learning about their family roots and how Grandma and Grandpa first met. The spot ends with Grandpa's ashes scattered on a cliff overlooking the Pacific Ocean.