The Volkswagen Atlas is the brand's first family-sized SUV built in
America, so it's only fitting that Paul Simon's "America" is the tune played throughout a 90-second spot from Deutsch.
Three generations of a family take a road trip to honor the recently
departed family patriarch. Starting in New York, the family makes their way west, learning about their family roots and how Grandma and
Grandpa first met. The spot ends with Grandpa's ashes scattered on a cliff overlooking the Pacific Ocean.